Marketing_content_editor Attributes Username: Sophia Labeko SF217641 Email: Sophia.Labeko@ucsf.edu Preferred language: en Timezone: America/Los_Angeles Created: Tuesday, March 8, 2022 Last updated: Thursday, March 5, 2026 Status: Active Submitted by Sophia Labeko on Thu, 02/16/2023 - 12:52 Featured image 370785_CLS4963_ShopSmall_R83 (1).jpg BackgroundBrilliant Minds and their annual symposium have attracted speakers such as President Barack Obama, Greta Thunberg, Pharrell Williams and Naomi Campbell. Now they are evolving to a year-round impact organization. Following a global down-year during the pandemic, Brilliant Minds Foundation wanted to gear up. SolutionThere are people, products and brands that never seem to go out of time. These consistently seem to rise above the pack and take on a completely different weight and meaning compared to the competition. They become the symbol for what they represent, the beacon that every other competitor looks up to and strives to be. They exude the paradox of availability and exclusivity, mystique and charisma. They are timeless and authoritative, thinkers and doers, with a clear persona. We call them icons. And this is exactly what the refreshed Brilliant Minds brand encapsulates. We created an iconic look with a more coherent brand expression that scales well through everything from stationaries, digital products, social and events. A system of gradients that brings life to the brand expression and frame system that ties it all together. A scalable brand supporting a number of sub-brands, from symposium to podcast to private dinners. This is Brilliant Minds. The Work Business Unit Marketing by CLS A campaign to inform our community—especially frontline staff—that we remained open during the pandemic to support their day-to-day needs. Viewable By Everyone
Marketing_content_editor Attributes Username: Sophia Labeko SF217641 Email: Sophia.Labeko@ucsf.edu Preferred language: en Timezone: America/Los_Angeles Created: Tuesday, March 8, 2022 Last updated: Thursday, March 5, 2026 Status: Active
