The next time you visit the Campus Life Services website, you’ll notice a vibrant, bold, dynamic new look. The site has been completely updated using the Drupal content management system, which is the standard for UCSF.
The team of contributors led by project manager, Jane Huynh, included staff from across Campus Life Services. The goal was to make the site truly customer-centric in its content.
From shuttle schedules to food offerings, the site redesign will help customers easily find the information they are looking for. “Our top goal for the site was to improve the customer journey. Additionally, we further updated the infrastructure of the site to proactively address today's heightened accessibility and security environment,” Huynh said.
Much thought went into anticipating and designing customer journeys for a broad range of customers. The new site provides more navigable information much more succinctly. In contrast, older versions of the site sometimes unknowingly prioritized the needs and wants of CLS business owners and administrators and contained a lot of cumbersome information customers had to wade through. The new site puts customers first.
The site has plenty of new features and Huynh said visitors will immediately notice the new colors, use of gradients, and more white space in design. “The refreshed visuals were designed by our UX designer, Reggie Sparks, to align with UCSF’s extended brand palette. The modular nature of the new infrastructure also allows us to better customize each page for its specific content. With 12 very different business lines, this was important for CLS,” Huynh said.
And, while the new site is visually appealing, it is also user-friendly. “At the top of each business unit’s homepage is a navigation bar and an area highlighting the unit’s latest news and popular features,” Huynh said. “These provide quick access to commonly used links.”
CLS Associate Director of Marketing & Strategic Communications, Monica Mapa, said the new site is an extension of CLS’s customer-centric service philosophy. “The way media is consumed has changed dramatically since our last website redesign and we wanted our new site to reflect that with a more efficient experience that gets the user to what they need to know as quickly and easily as possible.”
In addition to visual upgrades, the project team assessed user pathways and re-organized content, so information is much easier to find. They also worked with Campus IT on the new infrastructure in anticipation of future website integration, security, and maintenance needs. “The move to Drupal positions CLS to more easily align with UCSF website endeavors,” Huynh said.
